The COVID-19 pandemic has disrupted all our lives, upending governments, economies, businesses, and society. It has accelerated many underlying trends, particularly the shift to digital services, in a new 'punctured equilibrium'. We are now in a different world, with much change that will endure beyond the pandemic. Many of the old rules will persist, but how best to execute them has changed. More than ever, marketers need guidance for how to navigate this new world.
The pages in this booklet are sourced from the Croft Analytics Blog, a weekly series of posts on marketing, media and data science topics. The 50 posts in the booklet cover a wide range of subjects, exploring the relevance of long-established fundamentals for brand growth, delving into big data science, providing tips on how to extract signals from the growing cacophony of digital noise.