COVID-19 has disrupted the world, forcing big changes for governments, economies, businesses, and society. The impact has accelerated trends that were already underway, particularly the growth of digital services.
The future is less certain as so much has changed, with many shifts in our lives likely to endure beyond the pandemic. While many of the old rules for brand growth can be expected to persist, how best to execute them is a minefield. More than ever, marketers need advice and guidance for how to navigate the new world.
The pages in this booklet are sourced from the Croft Blog: posts on marketing, media and data science topics. The excerpts that follow cover a range of subjects; examining the relevance today of long-established fundamentals for brand growth, delving into learnings from big data, providing tips on how to uncover useful signals from the growing digital noise. I hope you will enjoy these pages.