Analysis of trends in Google search data alongside brand market share data has shown that, for brands in many categories, a brand’s share of category search volume both correlates with its market share and can also be used to predict its market share (e.g there is a causal relationship between search and purchasing).
The use of share of search data to predict brand market shares particularly applies where search is a key activity in the process of deciding what to buy, for example in (but not limited to) the airlines, automotive, electronic goods, financial services, luxury goods, mobile phones, movies, retail, and travel categories.
ABOUT THE APP
Use Share-Of-Searching to enter up to 40 search terms (for example, a list of brands in a category or a list of topics) to retrieve and compare Google search volumes and share of search trends. Filter the data by country (and by region within country), category, and date range. Generate charts showing trends in search volumes and % share of search for the brands. Export the data to Excel and the charts to PowerPoint.
Use the 'Similar Terms' feature to see relative search volumes and trends for search terms that are related to (as determined by Google) with a search term (for example a brand or topic) that you enter. Use the free Google Chrome Extension to generate a chart showing % share of search for any search term alongside related terms from your Chrome toolbar.
UNIQUE BENEFITS OF SHARE-OF-SEARCHING COMPARED TO GOOGLE TRENDS
Access the app at https://www.shareofsearching.com - create your own user account to use Share-Of-Searching free for two weeks and discover search trends since 2004 through to today for any brands, topics, events, celebrities etc.
CLICK HERE - to see how search trends can be used to predict box office revenues for movies
CLICK HERE - to discover how the COVID-19 pandemic has impacted search interest for airlines
CLICK HERE - to find out how share of search data can be used to predict sales for car brands
CLICK HERE - for the link between search and sales in the mobile phones category