Croft Analytics provides consulting and software as a service:
Following many years in senior R&D roles at Publicis Groupe companies, I founded Croft Analytics in 2020. Croft Analytics provides consulting services and creates unique methods and data-driven tools that measure and help to improve brand performance.
Previously I was Global Research Lead at Publicis Media where I worked with agency teams and clients across many categories and countries.
My expertise includes data science, consumer and media research, brand growth science, consumer journey measurement, brand strategy, knowledge management, and marketing return on investment.
Since 1996 I have been a Fellow of the UK’s Institute of Practitioners in Advertising (IPA).
Custom projects that address marketing, advertising, and media challenges.
Global tools - such as Share of Searching at https://www.shareofsearching.com - that track brands, categories, and consumers - providing measures, benchmarks, and live trends showing brand performance across social and search platforms.
Desk and primary research projects.
Quick answers to marketing and media questions.
Share of Searching is a search trends tool that charts trends in Google search volumes and % share of search for any entered search terms back to 2004. Use it to explore search trends in any country or worldwide for brands, companies, events, celebrities, topics etc.
Marketers can discover trends in search interest, and track daily changes, for all brands in their categories. In many categories a brand’s share of category search can be used to predict its market share. Share of Searching also reveals the search terms related to a brand (or other search term) and the trend in search interest for all related terms.
Enter up to 100 search terms at a time (such as a list of brands) to see charts of trends in Google search volumes and % share of search. Filter the data by country and date range (back four years). Export charts to PowerPoint and the data to Excel.
'Similar Terms' feature shows search volumes and share of search trends for multiple terms that are associated with an entered search term (for example a brand or topic).
The value of share of search data for marketers
Analysis of Google search and market share data has shown that, for brands in many categories, a brand’s share of category search volume can be used to predict its market share. The use of ‘share of search’ data to predict market shares particularly applies where search is a major activity in the process of deciding what to buy, for example in (but not limited to) airlines, automotive, finance, movies, retail, travel, and electronic goods categories.
To start using the app click on the link below
Frank is one of those people who is just bubbling over with ideas all the time. That mixture of enormous creative energy with a sharp analytical mind is what makes him so good at what he does, and why he's so inventive. Over the years I worked at Zenith, I think I must have lost count of the number of innovations he introduced in terms of data analysis and insights which led to the creation of very valuable proprietary tools for the company. To this, I feel moved to add that he is the very epitome of bonhomie. A delightful fellow with impeccable manners and a sunny demeanour. Who wouldn't want to work with someone like that?
October 27, 2020
Publications & Global Intelligence Manager
Having worked with Frank for many years and experienced so much change over that time, Frank remains one of the most knowledgeable and capable executives across the marketing and communications industry. His input has consistently been regarded most highly by Clients we have served and he is probably responsible for more new business wins and more business retention than anyone else I know. His analytical mind and shrewd vision combined with an encyclopaedic knowledge makes him an enormously valuable asset to any business be it as a senior employee or executive consultant. I cannot recommend Frank too highly.
September 4, 2020
Frank is the person you turn to when you don't know what tools you need to solve a problem. He is curious, inquisitive, and a creative problem solver who has helped me answer countless client questions and trained me effectively on the endless tools we have at Publicis. He would be a valuable talent to any data driven company.
May 21, 2020
Frank Harrison is a genius. He has been the architect behind ZOOM, MediaDNA and Touchpoints ... communication insight and analytic innovations that have helped to deliver a competitive advantage to the ZenithOptimedia Worldwide network. In addition to being wonderfully strategic, he has that rare quality to be able to present highly complex and technical material into simply, commercial and vibrant ideas. He's does this without an ego or political bone in his body. I hugely valued what he brought to our agency when he reported to me, and he has continued to bring to our Group since stepping into his global role.
March 23, 2010,
Frank "Propeller Head" Harrison was the amazing Brit who carved a bedrock foundation of excellence for Zenithmedia (and ZenithOptimedia), not just in UK, but for the rest of us all over the world. A pioneer of the modern day Media Agency, he pushed, and continues to push, the limits for the media industry in many areas way ahead of his time and peers. His inspired work lives on in all of us fortunate to be touched by it.
April 12, 2009
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