Croft Analytics provides consulting and software as a service:
Following many years in senior R&D roles at Publicis Groupe, I founded Croft Analytics in 2020 to create unique methods and data-driven tools that measure brand performance and contribute to the science of brand growth. I was Global Research Lead at Publicis Media where I worked with agency teams and clients across categories and countries. My expertise includes data science, consumer and media research, the science of brand growth, consumer journey measurement, brand strategy, knowledge management, and marketing return on investment.
Custom projects that address marketing, advertising, and media challenges.
Global tools that track brands, categories, and consumers - providing measures, benchmarks, and live trends showing brand performance across social and search platforms.
Desk and primary research projects.
Quick answers to marketing and media questions.
The value of share of search data for marketers
Analysis of Google search and market share data has shown that, for brands in many categories, a brand’s share of category search volume can be used to predict its market share. The use of ‘share of search’ data to predict market shares particularly applies where search is a major activity in the process of deciding what to buy, for example in (but not limited to) airlines, automotive, finance, movies, retail, travel, and electronic goods categories.
The Share-Of-Searching app
Generates charts of trends in Google search volumes and % share of search for up to 40 search terms at a time. Filter the data by country (and by region within country), category, and date range (back to 2004). Export charts to PowerPoint and the data to Excel.
'Similar Terms' feature shows search volumes and share of search trends for multiple terms that are associated with an entered search term (for example a brand or topic).
To start using the app click on the link below
SORT-it is an iOS app for use on Apple iPhones.
Use voice-activated SORT-it to instantly retrieve scores for any movie or TV show from IMDB, Rotten Tomatoes, and Metacritic. The SORT-it Score is a weighted average that combines scores across viewers and critics.
Say the name of a movie or TV show using the ‘Tap & Speak’ button and, within a few seconds, SORT-it will tell you its score along with viewer and critic scores and information about the title. You also get a 'traffic light' viewing recommendation from SORT-it. Option to extend the search for more matched titles. Also works with Siri.
Want to quickly find out if a movie/TV show is worth watching? SORT-it
Want a viewers+critics score for the latest Avengers film? SORT-it
Not sure if you should invest time watching a whole series? SORT-it
To download and install SORT-it from the App Store click on the link below
The COVID-19 pandemic has disrupted all our lives, upending governments, economies, businesses, and society. It has accelerated many underlying trends, particularly the shift to digital services, in a new punctured equilibrium. We are in a different world, with much change that will endure beyond the pandemic. Many of the old rules will persist, but how best to execute them will change. More than ever, marketers need advice and guidance for how to navigate the new world.
The pages in this booklet are sourced from the Croft Blog, a weekly series of posts on marketing, media and data science topics. The 50 posts in the booklet cover a wide range of subjects, exploring the relevance of long-established fundamentals for brand growth, delving into big data science, providing tips on how to extract valuable signal from the growing cacophony of digital noise.
Frank is one of those people who is just bubbling over with ideas all the time. That mixture of enormous creative energy with a sharp analytical mind is what makes him so good at what he does, and why he's so inventive. Over the years I worked at Zenith, I think I must have lost count of the number of innovations he introduced in terms of data analysis and insights which led to the creation of very valuable proprietary tools for the company. To this, I feel moved to add that he is the very epitome of bonhomie. A delightful fellow with impeccable manners and a sunny demeanour. Who wouldn't want to work with someone like that?
October 27, 2020
Publications & Global Intelligence Manager
Having worked with Frank for many years and experienced so much change over that time, Frank remains one of the most knowledgeable and capable executives across the marketing and communications industry. His input has consistently been regarded most highly by Clients we have served and he is probably responsible for more new business wins and more business retention than anyone else I know. His analytical mind and shrewd vision combined with an encyclopaedic knowledge makes him an enormously valuable asset to any business be it as a senior employee or executive consultant. I cannot recommend Frank too highly.
September 4, 2020
Frank is the person you turn to when you don't know what tools you need to solve a problem. He is curious, inquisitive, and a creative problem solver who has helped me answer countless client questions and trained me effectively on the endless tools we have at Publicis. He would be a valuable talent to any data driven company.
May 21, 2020
Frank Harrison is a genius. He has been the architect behind ZOOM, MediaDNA and Touchpoints ... communication insight and analytic innovations that have helped to deliver a competitive advantage to the ZenithOptimedia Worldwide network. In addition to being wonderfully strategic, he has that rare quality to be able to present highly complex and technical material into simply, commercial and vibrant ideas. He's does this without an ego or political bone in his body. I hugely valued what he brought to our agency when he reported to me, and he has continued to bring to our Group since stepping into his global role.
March 23, 2010,
Frank "Propeller Head" Harrison was the amazing Brit who carved a bedrock foundation of excellence for Zenithmedia (and ZenithOptimedia), not just in UK, but for the rest of us all over the world. A pioneer of the modern day Media Agency, he pushed, and continues to push, the limits for the media industry in many areas way ahead of his time and peers. His inspired work lives on in all of us fortunate to be touched by it.
April 12, 2009
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