Connected TV Report

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This report examines the state of connected TV in the UK, covering trends in CTV technology, content, audiences, and advertising. It is no exaggeration to say that CTV has saved the TV medium, reversing a long-term decline in viewing and revenue.  Not long ago TV was losing out to viewing on mobile phones, then manufacturers  produced ‘Smart’ TVs and online video services were launched for TV screens.  The decline in TV viewing slowed then reversed. 

The internet was killing TV, now it is saving it. 

The outlook for TV is no longer dark, it is brighter than ever.