Share of Searching (developed by Croft Analytics) is a search trends tool that charts Google and YouTube search volumes and % share of search for search terms - such as a list of brands in a category - entered by users (up to 100 search terms at a time). Trends can be viewed by country and date period, with data back to 2004.
Use Share of Searching to enter up to 100 search terms (for example, a list of brands in a category or a list of topics) to retrieve and compare Google and YouTube search volumes and % share of search trends. Filter the data by country and date range. Generate charts showing trends in search volumes and % share of search for the brands. Export the data to Excel and the charts to PowerPoint.
Use the 'Similar Terms' feature to see relative search volumes and trends for search terms that are related to (as determined by Google) with a search term (for example a brand or topic) that you enter. Use the free Google Chrome Extension to generate a chart showing % share of search for any search term alongside related terms from your Chrome toolbar.
UNIQUE BENEFITS OF SHARE OF SEARCHING COMPARED TO GOOGLE TRENDS
Access the app at https://www.shareofsearching.com - create your own user account to use Share of Searching free for two weeks and discover search trends from four years ago through to today for any brands, topics, events, celebrities etc.
THE VALUE OF SHARE OF SEARCH DATA FOR MARKETERS
Analysis of trends in Google search data alongside brand market share data has shown that, for brands in many categories, a brand’s share of category search volume both correlates with its market share and can also be used to predict its market share (e.g. there is a causal relationship between search and purchasing).
The use of share of search data to predict brand market shares particularly applies where search is a key activity in the process of deciding what to buy, for example in (but not limited to) the airlines, automotive, electronic goods, financial services, luxury goods, mobile phones, movies, retail, and travel categories.
“We’ve been using the Share of Searching tool for a couple of years now and it has fed many of our strategies, pitches, and client arguments when it comes to how we should approach our media strategy not only in terms of digital but offline as well. The very intuitive and friendly interface, the fact that we can use a lot more queries to compare versus Google Trends, the clear overview of seasonality and the new addition of the YouTube search feature, makes it one of our go-to platforms for research, analysis, and insights. Great work!”
"Share of Searching is a fantastic tool that has enabled me to mature the organic search capability for the organisation. It has helped me to discover trends with competitors so we could apply some of this logic to predict what could happen with our brands, post merger.
It has been instrumental in measuring brand awareness and organic share of search in our category. I’ve been very impressed with how receptive and responsive the team at SOS are to feedback and they’ve always been able to resolve any issues in a timely manner."
“Share of Searching is a valuable tool for Tempur to evaluate our brand health and make informed decisions about marketing strategies and investments. By tracking our share of search over time, we can get a sense of how our brand is performing relative to our competitors and whether we are gaining or losing mindshare among our audience. We use the Croft Analytics tools to make crucial decisions to continue our media spend or pull back if it does not have the desired effect.”
“Share of Searching is a useful tool that allows us to know more about categories or industries. Once the connection between Share Of Search and Share Of Market is established, you could use SOS as a proxy (SOM) to recommend a budget. Since SOM is a metric that takes time to have.”
"I use Share of Searching for market share, product launches, competitor and trend analysis and much more. It has helped me tremendously in taking data driven decisions."
“Share of Searching enables us to accelerate time consuming calculations for brand marketing. Share of Searching is not just an important tool, but a valuable witness of our ups and downs.”
“We use Share of Search as one of our key KPIs as there’s more to gaining customer share of mind and consideration than just ad share of voice, the strong relationship to market share in many cases demonstrates this.”
CLICK HERE - to see how search trends can be used to predict box office revenues for movies
CLICK HERE - to discover how the COVID-19 pandemic has impacted search interest for airlines
CLICK HERE - to find out how share of search data can be used to predict sales for car brands
CLICK HERE - for the link between search and sales in the mobile phones category