About CROFT ANALYTICS
CROFT ANALYTICS
CROFT ANALYTICS
CROFT ANALYTICS
Croft Analytics provides consulting and software as a service:
- Subscription software that tracks and provides insight into the performance of brands in search and social media.
- Projects, webinars, and reports on marketing and media topics.
- Marketing and media information service.
Frank Harrison
CROFT ANALYTICS
CROFT ANALYTICS
Following many years in senior R&D roles at Publicis Groupe companies, I founded Croft Analytics in 2020. Croft Analytics provides consulting services and creates unique methods and data-driven tools that measure and help to improve brand performance.
Previously I was Global Research Lead at Publicis Media where I worked with agency team
Following many years in senior R&D roles at Publicis Groupe companies, I founded Croft Analytics in 2020. Croft Analytics provides consulting services and creates unique methods and data-driven tools that measure and help to improve brand performance.
Previously I was Global Research Lead at Publicis Media where I worked with agency teams and clients across many categories and countries.
My expertise includes data science, consumer and media research, brand growth science, consumer journey measurement, brand strategy, knowledge management, and marketing return on investment.
Since 1996 I have been a Fellow of the UK’s Institute of Practitioners in Advertising (IPA).
