PRIVACY POLICY

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Croft Analytics respects your privacy and is committed to protecting your personal data. This privacy policy sets out how we collect, use and protect your personal data and tells you about your privacy rights and how the law protects you.

If you have any questions about this privacy policy or our privacy practices, please contact Frank Harrison by emailing frank@croftanalytics.com

THE DATA WE COLLECT

We may collect, use and store different kinds of personal data about you as follows:

• Identity Data including first name and last name
• Contact Data including telephone number, email address and billing address.
• Financial Data including bank account and payment card details.
• Technical Data including internet protocol (IP) address, browser type and versions, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

We do not collect any special categories of personal data about you (such as details about your race or ethnicity or religious or philosophical beliefs) nor do we collect any information about criminal convictions and offences.

HOW YOUR PERSONAL DATA IS COLLECTED

We use different methods to collect data from and about you including through:

• Direct Interactions. You may give us your Identity Data, Contact Data or Financial Data by filling in forms or by corresponding with us by post, phone, and email or otherwise. This includes personal data you provide when you subscribe to our newsletter, complete the contact form on our website, give us feedback or contact us.
• Automated technologies or interactions.  As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our cookie policy below for further details.

WHAT WE DO WITH THE INFORMATION WE GATHER

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests.
• Where we need to comply with a legal obligation.

PURPOSE FOR WHICH WE USE YOUR PERSONAL DATA

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

• To perform the contract for our products/services with you.
• To manage payments, fees and charges and collect and recover money owed to us.
• To manage our relationship with you.
• To administer and protect our business and this website.
• To use data analytics to improve our website, products/services, marketing, customer relationships and experience.
• To make suggestions and recommendations to you about goods or services that may be of interest to you.

OPTING OUT

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by emailing us at frank@croftanalytics.com

DISCLOSURES OF YOUR PERSONAL DATA

We may share your personal data with the parties set out below for the purposes set out above.

• Service providers, HMRC and other authorities.

INTERNATIONAL TRANSFERS

We do not transfer your personal data outside the European Economic Area.

DATA SECURITY

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the personal data we collect.

In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality

WHAT IS A COOKIE?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.

You can find more information about cookies at:

• www.allaboutcookies.org
• www.youronlinechoices.eu
• For a video about cookies visit how Google uses cookies

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests. The cookies used on this website have been categorised based on the categories found in the ICC UK Cookie guide.

 Strictly necessary cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.

Performance cookies

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

Functionality cookies

These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences.

Targeting cookies

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website more relevant to your interests. 

By using our website, you agree that we can place these type of cookies on your device.

LINKS TO OTHER WEBSITES

Our website may contain links to third-party websites, plug-ins, live chat and applications. However, once you have used these links to leave our site, you should note that we do not have any control over third-party websites and are not responsible for their privacy statements. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

DATA RETENTION

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

YOUR LEGAL RIGHTS

Under the GDPR, you have a number of rights that you can exercise in certain circumstances. Where those circumstances are established, you may have the right to:

• Ask for access to your personal information and other supplementary information;
• Ask for correction of mistakes in your data or to supplement information we hold on you;
• Ask for your personal information to be erased;
• Receive a copy of the personal information you have provided or have this information sent to a third party;
• Object at any time to processing of your personal information for direct marketing;
• Object to the continued processing of your personal information;
• Restrict our processing of your personal information.

If you want to exercise any of these rights, or for any further enquiries, please contact frank@croftanalytics.com

If you want more information about your rights under the GDPR please see the Guidance from the Information Commissioners Office on Individual’s rights under the GDPR.

You will not usually have to pay a fee to access your personal data or any of the other rights. However we may charge a fee if the request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances. We try to respond to all legitimate requests within one month although it occasionally it may take us longer. If this is the case, we will notify you and keep you updated.