About
CROFT ANALYTICS
Croft Analytics provides consulting and software as a service:
- Subscription software that tracks and provides insights into the performance of brands in search and social media.
- Projects, webinars, and reports on marketing and media topics.
- Marketing and media information service.
Frank Harrison
Following many years in senior R&D roles at Publicis Groupe companies, I founded Croft Analytics in 2020. Croft Analytics provides consulting services and creates unique methods and data-driven tools that measure and help to improve brand performance.
Previously I was Global Research Lead at Publicis Media where I worked with agency teams and clients across many categories and countries.
My expertise includes data science, consumer and media research, brand growth science, consumer journey measurement, brand strategy, knowledge management, and marketing return on investment.
Since 1996 I have been a Fellow of the UK’s Institute of Practitioners in Advertising (IPA).
Services
CUSTOM PROJECTS
Custom projects that address marketing, advertising, and media challenges.
SUBSCRIPTION SOFTWARE
Global tools - such as Share of Searching at https://www.shareofsearching.com - that track brands, categories, and consumers - providing measures, benchmarks, and live trends showing brand performance across social and search platforms.
WEBSITE DESIGN & CREATION
- Custom design: we offer fully customized website design, tailored to your specific needs and preferences. We work with you to create a visually appealing website that reflects your brand.
- Responsive and mobile-friendly: your website will be optimized for all devices.
- Affordable pricing: our website creation service is tailored to small companies / personal use and offers competitive pricing to fit your budget.
TRAINING & Webinars
- Scientific rules for brand growth
- Applying brand growth rules to media strategies and executions
- Creating, using, and measuring distinctive assets
- Maximising physical and mental availability
- Measuring advertising return on investment
Research
Desk and primary research projects.
Support
Quick answers to marketing and media questions.
CROFT THOUGHTS
ON MARKETING, MEDIA, AND DATA SCIENCE
The COVID-19 pandemic has disrupted all our lives, upending governments, economies, businesses, and society. It has accelerated many underlying trends, particularly the shift to digital services, in a new punctured equilibrium. We are in a different world, with much change that will endure beyond the pandemic. Many of the old rules will persist, but how best to execute them will change. More than ever, marketers need advice and guidance for how to navigate the new world.
The pages in this booklet are sourced from the Croft Blog, a weekly series of posts on marketing, media and data science topics. The 50 posts in the booklet cover a wide range of subjects, exploring the relevance of long-established fundamentals for brand growth, delving into big data science, providing tips on how to extract valuable signal from the growing cacophony of digital noise.
ENDORSEMENTS
Anne Austin, Business and Non-Fiction Editing Specialist
Steve Hyde, CEO & Global Talent Lead, 360xec Executive Search
Steve Hyde, CEO & Global Talent Lead, 360xec Executive Search
Frank is one of those people who is just bubbling over with ideas all the time. That mixture of enormous creative energy with a sharp analytical mind is what makes him so good at what he does, and why he's so inventive. Over the years I worked at Zenith, I think I must have lost count of the number of innovations he introduced in terms of data analysis and insights which led to the creation of very valuable proprietary tools for the company. To this, I feel moved to add that he is the very epitome of bonhomie. A delightful fellow with impeccable manners and a sunny demeanour. Who wouldn't want to work with someone like that?
October 27, 2020
Publications & Global Intelligence Manager
Zenith
2011-2020
Steve Hyde, CEO & Global Talent Lead, 360xec Executive Search
Steve Hyde, CEO & Global Talent Lead, 360xec Executive Search
Steve Hyde, CEO & Global Talent Lead, 360xec Executive Search
Having worked with Frank for many years and experienced so much change over that time, Frank remains one of the most knowledgeable and capable executives across the marketing and communications industry. His input has consistently been regarded most highly by Clients we have served and he is probably responsible for more new business wins and more business retention than anyone else I know. His analytical mind and shrewd vision combined with an encyclopaedic knowledge makes him an enormously valuable asset to any business be it as a senior employee or executive consultant. I cannot recommend Frank too highly.
September 4, 2020
Madeline Condron, Business Director EMEA, Starcom
Steve Hyde, CEO & Global Talent Lead, 360xec Executive Search
Neil Ascher, Managing Partner, Midas Exchange, WPP, USA
Frank is the person you turn to when you don't know what tools you need to solve a problem. He is curious, inquisitive, and a creative problem solver who has helped me answer countless client questions and trained me effectively on the endless tools we have at Publicis. He would be a valuable talent to any data driven company.
May 21, 2020
Neil Ascher, Managing Partner, Midas Exchange, WPP, USA
Neil Ascher, Managing Partner, Midas Exchange, WPP, USA
Neil Ascher, Managing Partner, Midas Exchange, WPP, USA
Frank is one of the smartest people I know. His work is the backbone of every proprietary tool that has been developed within the ZO global network. In addition, he is incredible humble and a genuinely good guy!
June 25, 2014
Antony Young, Co-Founder, The Digital Cafe, New Zealand
Neil Ascher, Managing Partner, Midas Exchange, WPP, USA
Antony Young, Co-Founder, The Digital Cafe, New Zealand
Frank Harrison is a genius. He has been the architect behind ZOOM, MediaDNA and Touchpoints ... communication insight and analytic innovations that have helped to deliver a competitive advantage to the ZenithOptimedia Worldwide network. In addition to being wonderfully strategic, he has that rare quality to be able to present highly complex and technical material into simply, commercial and vibrant ideas. He's does this without an ego or political bone in his body. I hugely valued what he brought to our agency when he reported to me, and he has continued to bring to our Group since stepping into his global role.
March 23, 2010,
Optimedia International US Inc.
Terence Chan, Principal, Project Oxygen, Singapore
Neil Ascher, Managing Partner, Midas Exchange, WPP, USA
Antony Young, Co-Founder, The Digital Cafe, New Zealand
Frank "Propeller Head" Harrison was the amazing Brit who carved a bedrock foundation of excellence for Zenithmedia (and ZenithOptimedia), not just in UK, but for the rest of us all over the world. A pioneer of the modern day Media Agency, he pushed, and continues to push, the limits for the media industry in many areas way ahead of his time and peers. His inspired work lives on in all of us fortunate to be touched by it.
April 12, 2009